Australian distributor Craft Revolution has today announced the addition of Jetty Road Brewery to its portfolio. The collaboration sets out to drive growth of the Mornington Peninsula-based beer brand among on-premise, retail and ecommerce customers.
The new partnership follows recent news that a group of liquor industry veterans bought the brewery from Mighty Craft. The ownership group includes ex-CUB CEO Peter Filipovic, Mark, Leigh and Nathan Rowe of Paramount Liquor, and media personality Mick Molloy, among others.
Campbell Speers, CEO of Craft Revolution, spoke about the distribution partnership.
“Craft Revolution has successfully built a fantastic platform for brands in Australia. This collaboration with Jetty Road Brewery, an iconic home-grown beer brand, is an exciting step forward in our journey to continue nurturing and growing exceptional brands in the Australian market.
“And what a brand. Having picked up a slew of gold, silver and bronze medals at the recent Australian Independent Beer Awards, now’s the time to get more Jetty Road cans into more hands.
“Together, Craft Revolution and Jetty Road Brewery are set to create a dynamic synergy that will surely make a splash in the Australian alcoholic beverage market.”
Jetty Road Brewery joins a broad portfolio of local and international brands which represents premium spirits, and international, mainstream and craft beer. Craft Revolution’s line up includes the likes of Estrella Damm, Kona Brewing, Tromba Tequila, Patient Wolf, High West, Nusa Cana, and most recently Naked Life.
“Craft Revolution was a natural choice in selecting our distribution partner,” added Filipovic. “We felt their team had the expertise to support our continued growth, and the national logistics and storage framework along with their enthusiasm for brand building that elevated them from the competition. We look forward to a mutually successful partnership.”