By Sacha Delfosse – editor bars&clubs

Drinks Network has launched an online hospitality industry talk show called The Intervention, which features the participation of members of the trade.

The first episode to go to air was hosted by Martin O’Sullivan, co-owner of Grasshopper and Boston, and featured appearances by Club Suntory’s Hayley Morison and Luke Hanzlicek from The Victoria Room.

Click 'play' to watch The Intervention

The Intervention partnered with Patrón tequila for the first episode to help raise money for Movember, with the brand committing to donating 30 cents for every view the episode receives.

Drinks Network said that “brands are integrated and endorsed but not advertised in the traditional sense” on the show. 

“Brand managers can easily justify brand involvement on a pay-per-view basis starting at 25 cents per view. We believe flat fee placements are becoming a thing of the past so with a new platform comes a new business model,” said the show’s producer, Hayden Wood.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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