By Rebecca Harris
The Australian energy drink market is continuing to expand with the launch of Pure Energy, an organic guarana and ginseng blend.
Owned and distributed by the Ignight Group, it is marketed as a high-end energy drink and is currently available in venues such as the Baroq House in Melbourne.
“The maturity of the energy drink market indicates that there is a high and consistent demand by consumers,” said Ignight Group managing director, Sheriff Taylor.
“We’re reaching out to stylish and savvy individuals, who enjoy wining and dining in high-end restaurants, exclusive bars and invitation-only events.”
The group has also announced a signature Pure Energy cocktail made of vodka, ice and Pure Energy.