Jacob’s Creek has launched a cheeky summer campaign ‘Call Stumps on Beer’ encouraging Australians to switch from the usual beer and try a glass of Jacob’s Creek instead.

Former Australian cricketer and Jacob’s Creek Ambassador, Brett Lee, fronts the campaign, which includes vision of the fast bowler rolling over full cans of beer while on the back of grass pitch roller, and recommending some of his favourite Jacob’s Creek wines to try this Summer.

Lee says: “While I support having a cold beer while watching the cricket, when you’re ready to switch nothing beats a beautiful glass of Australian wine. Jacob’s Creek has something for every taste. It’s time to Call Stumps on Beer, friends.”

He added: “My love of wine comes from when I used to play Test series and following the Adelaide Test, if we won, we’d go wine tasting in the Barossa Valley.

“Jacob’s Creek has an amazing heritage and strives for consistent quality in their winemaking. I love to share a glass of wine with family and friends whether it be watching a game, celebrating a milestone, the end of a hard week or to simply stopping and enjoy the moment.”

Eric Thomson, Pernod Ricard Winemakers Global Marketing Director, said, “As cricket season gets into full swing, the campaign creates a chance to encourage Aussies to switch to trying award-winning Jacob’s Creek wines whilst watching a great Australian sport. The campaign comes off the back of Jacob’s Creek becoming Official Wine Partner for the International Cricket Council (ICC) until the end of 2023, with the next major tournament, the ICC Women’s Cricket World Cup 2022, taking place in New Zealand this March.” 

Australia hosts the ICC Men’s T20 World Cup for the first time this year (October 16 – November 13, 2022) following on from a record-breaking women’s event in 2020 held at the MCG on International Women’s Day.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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