By James Atkinson

Diageo’s upcoming launch of a range of innovative new products will help stimulate interest in the challenging spirits category, according to managing director Tim Salt.

In an interview at last week’s Australian Liquor Stores Association (ALSA) Conference, Salt told TheShout that he is excited about the company’s new suite of products that were on show for retailers in Cairns. [continues below]

L-R: Tim Salt and CCA's Shane Richardson at the ALSA Conference

New products set for release include a Gordon’s Gin and Tonic with Elderflower, and Pimm’s Lemonade and Ginger, both in a shared bottle format.

“They are basically more female friendly SKUs,” said Salt. “We have to look at new ways of bringing interesting flavours and experiences to younger drinkers.” [continues below]

Wyongah Liquor Store's John Hope trials Diageo's new products

“My challenge, as I’ve said to the team is, ‘I don’t care what the category’s doing, we’ve just got to work out how we’re going to grow our business in what is a challenging category’.”

Salt said Diageo Australia has overcome any negativity that may have resulted from recent upheaval in its business, including a May restructure that resulted in 35 staff redundancies.

“Our internal engagement scores are the highest in Diageo across the globe, so from that sense, with all the changes we’ve made, we’re looking pretty good,” he said.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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