By Amy Looker

The Wild Turkey RTD range is set to get a fresh new look and greater variation across its ABV levels from this month, along with the launch of a new advertising campaign.

Developed exclusively for the Australian market, the Wild Turkey RTD range now consists of Wild Turkey 101 Premium Blend at 6.5 percent ABV, Wild Turkey and Cola at five percent ABV and Wild Turkey and Dry, also at five percent ABV, in both bottle and can formats.

The revamping of the range coincides with the kick off of the ‘Give ‘em the Bird’ campaign.

“We wanted to change the packaging of our RTD range to reflect a contemporary look that will build on the brand’s rich heritage and drive Wild Turkey to new levels in Australia,” Campari Australia marketing director, Brad Timbrell, told TheShout.

“Wild Turkey is also going through global packaging changes in its glass spirit range, due to roll out later this year, that will reflect a more modern look. The updated range of RTD and glass spirits has resonated extremely well with Australian consumers, with recent research confirming our new look is a winner.”

Wild Turkey’s legendary master distiller, Jimmy Russell, gave the new look his thumbs up. “Even a good ‘ol boy changes his shirt every now and then and the new RTD range represents a careful adjustment of the flavour that consumers love,” said Russell.


The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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