Kaddy Marketplace has announced a partnership with leading Singapore based food and beverage focused investment company, Lecca, which will see a revamped business model known as Kaddy Reborn.

The move comes after parent company Kaddy entered into administration earlier this month, with Kaddy Reborn to be led by the CEO of Kaddy Limited, Steve Voorma and Lecca.

Kaddy Reborn promises to offer a simpler business model, refreshed management team, wider range of products, more competitive pricing and improved application features for its suppliers and customers allowing the seamless delivery of product.

Steve Voorma CEO of Kaddy Marketplace said of the initiative: “Our partnership with Lecca to relaunch Kaddy Marketplace fills us with both confidence and excitement. We have actively listened to the market and implemented a range of initiatives to enhance our offerings. With Lecca’s expertise, support and funding we have significantly strengthened our market position.

“This collaboration, coupled with our simplified yet enhanced business model, will enable us to deliver an unparalleled market offering, setting the industry standard for both suppliers and buyers.”

Drawing on Lecca’s strength in food and beverage, Kaddy Reborn aims to disrupt the alcohol wholesale and distribution market in Australia. In a statement, Kaddy Reborn said “customers will have access to a wider range of high-volume products at more competitive pricing, including globally recognised beers and spirits such as Corona, Budweiser, Peroni, Smirnoff, Absolut, Hendrick’s, Grey Goose, Gordon’s, Bombay Sapphire, Jim Beam and Jameson whisky.

“With these enhancements, Kaddy Marketplace will offer a more complete suite of craft and fast-moving beverages and be a truly one-stop replenishment and shopping destination for its customers.”

Kaddy Reborn will soon enable bottleshops and other retailers to participate as suppliers on Marketplace, opening up on-premise customers. Additionally, users can choose to house their goods in their own or third party warehouses contracted by Kaddy Marketplace.

The revamped platform will also offer credit terms of up to 60 days to selected customers and also promises improved and integrated customer relationship management and point-of-sale systems, meaning customers can look forward to “a positive and seamless experience from order to delivery with the highest reliability”.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

Leave a comment

Your email address will not be published. Required fields are marked *