Regal Rogue and Feels Botanical have announced a new strategic partnership with Cape Byron Distillery, who will now take on the sales and distribution of the brands in the Australian market.

The new partnership will champion Australian spirits and will also offer services, products and brands that resonate with changing consumer habits in Australia.

The brands also all share deep commitments to sustainability and quality, which has helped shape the CEO of Cape Byron Distillery, Eddie Brook’s enthusiasm for the deal.

“This collaboration with Regal Rogue & Feels Botanical is a match made in heaven for us,” Brook said. “They not only share our values, but also enhance our offerings with an all-Australian drinks menu that is versatile, unique, and of the highest quality.”

Blake Vanderfield-Kramer, Co-Founder of Feels Botanical & Regional Manager of Regal Rogue, added: “The alignment of product quality, being Australian made, and utilising Australian ingredients, coupled with a shared focus on sustainability and community, presents an exceptional offering to the trade and consumers.

“We’re bringing an all-Australian product range that can deliver classic cocktails like Negronis and Martinis, all while being B-corp certified, a 1% for the Planet member, and using organic Australian grapes and botanicals.”

The partnership kicked off earlier this month and now means the entire Regal Rogue and Feels Botanical ranges will be available through the Cape Byron sales team and all good wholesalers.

The trio of businesses said the partnership represents a significant milestone in the Australian liquor industry, bringing together three brands that are deeply rooted in quality, sustainability, and the Australian spirit.

Regal Rogue & Feels Botanical are currently available through Paramount, ALM connect or direct through Cape Byron Distillery. Contact your local Cape Byron Distillery Representative for more details.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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