By Annette Shailer
Grey Goose has launched the first super-premium pear infused vodka onto the Australian market, Grey Goose La Poire.
Blended from French pears known for their sweetness, delicate aromas and mellow flavours, La Poire is sophisticated and unique, with an inviting aroma of honeysuckle and wildflower.
In Australia, Grey Goose continues to drive phenomenal growth in the super-premium segment, experiencing 109 per cent growth in value and 108 per cent growth in volume in the last 12 months (Nielsen Scan Track Liquor – MAT to 31 March, based on total Grey Goose brand).
The total Grey Goose brand remains number one in the super-premium segment in value and volume terms, according to Nielsen Scan Track Liquor – MAT to 31 March. Grey Goose La Poire joins its sister variants of Le Citron and L’Orange.