With a total market value of over US$97 billion it seems globally, consumers are demanding more organic not only from their vegetables, but also from their wine and Australia is no different.
Australia’s Number 1 Certified Organic wine brand, Angove Organic, is at the helm of this movement, with a 35% increase over the past 12 months. This growth is attributed to consumers switching to healthier wine, coupled with preference for the brand’s trusted history of over 135 years of the finest viticulture in the world and great tasting wines at a reasonable price.
As a result of this growth Angove released Naturalis Organic Wines targeted at supporting the independent and on premise trade. Featuring bright, strong packaging made from recycled materials that is fully recyclable this range of vegan friendly organic wines offers the independent channel an opportunity to make great GP with a range of well priced, consumer friendly, great tasting wines with no risk of being out-priced by the national retail chains. The Range includes Cuvee Brut, Sauvignon Blanc, Pinot Grigio, Chardonnay, Rose, Shiraz, Cabernet Sauvignon and Merlot.
“The independent liquor stores have always been there to help us build our brands. We view Naturalis in part as a way of giving back to them and supporting their businesses” stated Matt.
“We have come full circle now as we focus on the wellbeing of both people and planet. 2021 marks the 15th anniversary of Angove Family Winemakers farming and making wine under organic certification with 100% of our vineyards Certified Organic – a rigorously monitored and regulated farming method, which enables our wines to carry the highly sought after Australian Certified Organic Bud logo.”
Angove Organic Winemaker, Tony Ingle, says, “ask our teams in the vineyards, many of whom have worked for years amongst pesticides and chemical fertilisers, donning masks, gloves and protective gear – they will tell you, that not only is the wine better-tasting and gentler on the palette, but working in chemical-free vineyards makes for a completely different work experience, it is palpable as no protection is required”.
Proving to be better for people and the planet, there’s no doubt Angove Naturalis Organic Wine sales will continue to soar in 2021 and beyond.
Angove Family Winemakers
Renmark SA 5341