Building on the success of Smirnoff Ice Double Black RTD, Diageo Australia has launched Smirnoff Double Black vodka in full strength bottled spirit format.
Available on and off-premise nationally, Australia is the first market in the world to receive the product.
Smirnoff Double Black is a double freeze filtered vodka featuring a striking black bottle design. Diageo says it will launch with a bold marketing investment rivalling any vodka new product development launch in the last decade.
Adam Ballesty, Marketing Manager – Vodka, Diageo Australia said: "This premium offering is designed for those trade-up occasions, providing our consumers the chance to make a statement, and offering customers a real opportunity to drive incremental spend within their stores."