Australians now have a new range of White Claw to enjoy with White Claw Refrshr available from today, with four flavours of alcoholic lemonade each at 4.5 per cent ABV, with one gram of carbs, 90 calories and gluten free.

The four flavours comprising the White Claw Refrshr range are: Limón with a hint of Calamansi, Strawberry with a hint of Kiwi, Blood Orange with a hint of Black Raspberry and Blackberry with a hint of Red Cherry.

Penni Terrey, Brand Director RTD at Lion said: “We’re thrilled to introduce White Claw Refrshr Alcoholic Lemonade in Australia. In just under three years, White Claw has become Australia’s favourite hard seltzer, with one in three seltzers consumed in Australia being White Claw.

“Following the establishment of our signature hint of flavour through our classic range and the Surge range that debuted in 2022, we recognised an opportunity to meet a gap in the current Australian seltzer market with Refrshr, offering a mindful choice with a range of exciting, bolder flavours.”

White Claw Refrshr Alcoholic Lemonade will be available as a Variety Pack featuring all four flavours, with Limón with a hint of Calamansi and Strawberry with a hint of Kiwi, will also be available in four-packs.

White Claw’s John Shea, US Chief Marketing Officer, said the hard seltzer brand was constantly looking at new and innovative ways to engage consumers.

“That’s why, with the launch of Refrshr, we’re taking an entirely new and different approach to hard lemonade, in a uniquely White Claw way, over-delivering on flavour while still being incredibly refreshing,” he said.

White Claw Refrshr Alcoholic Lemonade will launch nationwide from Monday 25 September 2023 at Aussie bottle stores at RRP$27 for a four-pack and at RRP$55 for a Variety 10-pack.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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