Pina Colada Hard Fizz is a new flavour for the new year from the alcoholic seltzer brand, after the flavour proved to be a popular choice at Hard Fizz’s Gold Coast brewery.

And while the flavour is described as having a distinct creamy flavour it is actually perfectly clear, like the other flavours in the range.

Hard Fizz head brewer, Paul Wootton said: “I’m not joking, this is the most delicious drink I’ve ever tasted. Most of the time, I’m playing around with fruity extracts to come up with our flavours but we thought, let’s take on a cocktail for a challenge, and the result is Pina Colada.”

The flavour was originally a short term collaboration between Hard FIZZ and Gold Coast pizza institution Justin Lane, but after proving popular at the restaurant and the Hard Fizz brewery, the decision was made to put the flavour into mass production.

Hard Fizz Head of Marketing Joel Scott, said: “The beauty of FIZZ HQ is we can essentially ‘focus group’ small batches of new, experimental flavours and if people like them, we can retail them properly.

“I can’t tell you how many times people have told me they love Pina Colada FIZZ so that’s why we’ve canned it.”

Like the other flavours in the Hard Fizz range, Pina Colada is 99 per cent sugar free and is available now.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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