By Annette Shailer

The NLG Hotel Group will be working with the RTA on their ‘Mobile RBT, you won’t know where, you won’t know when’ campaign to make NSW roads safer this Easter.

All NSW NLG Hotel Group venues will install breathalyser machines in the lead up to the Easter Long Weekend to help curb drink driving and raise awareness of the issues.

Drink driving is a factor in about one in every five crashes in NSW where someone loses their life, of those killed, 88 per cent are men and 75 per cent are under the age of 40.

Around 30 per cent of all fatal drink drive crashes occur between 9pm and 3am on Thursday, Friday and Saturday nights.

Since the introduction of RBTs in 1982, fatal crashes involving alcohol have dropped from 40 per cent of all fatalities to the current level of 19 per cent.

This campaign has been developed in conjunction with the NLG Hotel Group to raise awareness of the issues in the interests of patron safety.

With the increase in patronage across the Easter Weekend throughout all NSW venues, NLG as a group has the ability to effectively communicate this important message to approximately 60,000 patrons.

NLG Hotel Group national operations manager, Dan Brady, said that the NLG Hotel Group understands the role their venues will play over the Easter weekend with a significant increase in patronage over the period.

“Teaming up with the RTA, NLG will be given the opportunity to showcase our philosophy on community responsibility. Many of our entertainment venues have already implemented our Safe Venue project which includes initiatives like rewarding designated drivers to the venue with free soft drink throughout the duration of their visit,” Brady said.

“The RTA endorsed Easter initiative will further allow NLG as a group to showcase our focus on patron safety and commitment to respective local communities by assisting with the education surrounding this important issue on the dawn of a traditionally horrendous weekend on NSW roads.”

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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