Iconic vermouth brand, Noilly Prat has redesigned it’s bottle in the most
dramatic redesign in its 200-year history. The new look bottle makes a strong
statement about the premium positioning of Noilly Prat and it’s ambitious
plans for the future.

The tall statuesque green bottle retains the core elements of the historic label
design while the elegant, textured curves which spiral down to it its base give
a classic yet contemporary feel. Revered by some of the most respected
figures in the drinks industry, the new bottle gives Noilly Prat the physical
presence on shelf to reflect its stature in the world of food and drink.

The unique taste of Noilly Prat is derived from a unique elaboration process
based on aging over 2 years in oak casks in the open air of white wines
giving it an exceptionally refined bouquet, original identity and personality. After
aging, the wines are blended with 20 different plants and herbs to give its
incomparable and delicate taste.

The new bottle demonstrates great pride in Noilly Prat’s incredible history and
provenance and marks a landmark year and the new look Noilly Prat will be on
shelves in August.

To stock, please contact your Bacardi Lion territory manager or call 13 15 13.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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