NORT non-alcoholic beer continues to see extraordinary growth since launching in September last year. Month-on-month NORT sales continue to increase by over 30%, making NORT the leading Aussie non-alc beer in the country. As the moderation trend continues, consumers can find a full flavour, Aussie owned, non alcoholic beer in NORT Refreshing Ale.

According to researcher Glow, flavour is what the largest proportion of shoppers take into account when choosing alternate ‘better for you’ beverage options. These shoppers don’t want to be relegated to sub-par beverage options – they’re looking for beer that tastes good and that will make for a satisfied purchase.

With a solid understanding of what these consumers were searching for, the team from Modus Operandi Brewing developed NORT Refreshing Ale, a non alcoholic beer with only 49 calories, no preservatives and plant based.

NORT is innovatively brewed using a natural brewing process meaning that full flavour is retained. One of the biggest comments from NORT customers is that they are surprised how much NORT tastes like a real beer, which was the absolute aim here.

Enjoying a NORT doesn’t necessarily mean no alcohol, for many consumers it means balancing awesome hazy, hoppy IPAs and then flipping over to a NORT so they can drive home, put their kids to bed, get up in the morning for a surf and then hit the day head-on feeling great. More and more retailers are seeing NORT being purchased as an add-on to traditional alcoholic purchases from those trying to make more responsible choices.

Contact NORT Beer to find out more.



Phone number: 0481 166 084

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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