NORT, the locally-brewed 100% crafted non-alcoholic beer, is launching the world’s first non-alcoholic Pacific Ale, plus an XPA and an IPA, quenching Aussie beer lovers’ thirst ahead of going dry this July.
Australian made, award-winning NORT Refreshing Ale is a thirst quenching beer, golden in colour with a fruity aroma and refreshingly crisp finish. Brewed naturally, unlike other beers in the zero category, NORT’s high-quality taste is a result of the craftsmanship that goes into creating it.
As of July, NORT will boast four alcohol-free varieties, Refreshing Ale and the latest additions, the world’s first Pacific Ale, Tropical XPA and All Day IPA. All the beers are below 60 calories which makes NORTs range the lowest calorie Australian made beer in the country. The flavour of passionfruit and tropical aromas assault the taste buds in the new Pacific Ale, with a golden haze appearance, a light sessionable body, coming in at just 49 calories. All the flavour, none of the fuzzies.
The alcohol-free category has seen a tremendous amount of activity in recent months, as consumers’ sober curiosity evolves into one of the fastest growing beverage categories in the market. With reports of the global non-alcoholic beer industry accounting for 5% market share in global beer industry by 2027, it is no surprise NORT has seen sales of their alcohol-free Refreshing Ale double month on month.
Jaz Wearin, co-founder and owner of Modus Operandi Brewery and NORT. said “People are always searching for ways to create a more balanced lifestyle, but it was clear to me that there is a need for greater variety and choice when it comes to non-alcoholic crafted beer.
So, after last year’s overwhelmingly positive response that we received from the Refreshing Ale launch, we immediately started working on adding some variety to the portfolio, giving Aussies more tasty non-alc beer options.”