By Ian Neubauer
A new brand of mineral water recently released in Australia claims to have less dissolved solids than any other packaged water in the world.
Bottled in Norway, Voss is collected from a virgin aquifer shielded from the elements under layers of ice and rock. It comes in a unique flat-faced transparent bottle designed by the former creative director of Calvin Klein.
“We have restaurants in Melbourne where businessmen are drinking Bollinger by the bottle, yet taking the Voss bottle home with them,” said Voss brand Manager – Australia, Claire Symons. “We think this says a lot about how consumers feel about the Voss experience and packaging.”
Voss is available in premier establishments in Melbourne, Adelaide, Perth, Brisbane and Sydney, including the Sdyeny Hilton’s Zeta Bar.
“We offer our guests freshly chipped triple frozen Voss, Voss ice spheres and triple frozen cubes,” said Zeta Bar consultant, Grant Collins. “It has been really well received and we are finding this a major point of difference for Zeta.”