By James Atkinson
Cellarmasters has stressed that it was not responsible for an error that resulted in the wine seller's brochure being sent to children.
Boys aged from six to 13 who subscribe to K-Zone magazine reportedly received the Cellarmasters wine club pamphlets in envelopes addressed to them.
The pamphlets were co-branded as Cellarmasters and Pacific Magazines, which publishes K-Zone.
Pacific Magazines said in a statement that as soon as the error was discovered, it "took immediate steps to address the situation and recipients have been contacted".
"Cellarmasters does not send marketing material to people under 18 and was not responsible for the error," it said.
Woolworths, which acquired Cellarmasters in February, said it had been assured by Pacific Magazines that processes had been put in place to ensure the incident did not occur in the future.