By Triana O’Keefe, editor Australian Hotelier
The NSW Government has launched a new advertising campaign targeting problem gambling.
The campaign – “you’re stronger than you think” – is designed to encourage problem gamblers to seek help and kick their habit.
Minister for Gaming Troy Grant said problem gamblers can often feel helpless when the damage starts to mount up on their lives.
“The $1.5 million ‘You’re stronger than you think” campaign takes a positive, motivational approach, reminding people that they have recovered from setbacks in the past and can do so again.”
The campaign will feature radio advertising, online videos, blogs and advertising on venue-based ATM screens and receipts.
According to Federal Government research, the social cost of problem gambling is estimated to be $4.7 billion a year. The research also states that the actions of one problem gambler negatively impacts the lives of between five and 10 others, meaning there are up to five million Australians who could be affected by problem gambling each year.
With only around 15 per cent of problem gamblers seeking help, the campaign aims to promote courage, strength and respect to motivate people to take advantage of the NSW Government’s range of free Gambling Help services as early as possible and overcome entrenched fears and stigma.