Gage Roads Brew Co. has announced that Australia’s number one ranked pro-surfer, and number three in the world, Jack Robinson has joined the independent brewery as a new part owner.
The new partnership with see Gage Roads and Robinson share a love of good waves and good brews across a new national advertising campaign and other content.
Robinson said he was proud to join the Gage Roads team, “I’m really excited to come together with Gage Roads for 2023 and beyond,” he said.
“This is far more than sponsorship, with Gage bringing me into the fold as a part-owner of the brewery. For them to back me to that extent is truly epic and shows their love for surfing and its community.
“While Gage is all about good beers and good times, they’re also committed to surf community and the environment. They’ve long backed surf events like Single Fin Festival in Burleigh, and the Whalebone Classic in WA. Outside of that, Gage runs regular beach cleans across the country with environmental group Tangaroa Blue. I’m proud to be part of the Gage crew.”
Aaron Heary, Gage Roads’ Head of Brand and Strategy ,and a passionate surfer, said he is pretty stoked about the deal.
“Gage Roads and the ocean have always been closely linked. It was our love of good beer, and epic times out on the water that inspired our brewery. To now be able to link two WA icons and come together with a legend like Jack is next level for us,” Heary said.
“We’ve always been involved with the surf community, whether it’s been sponsoring events or getting in the water ourselves. So, to be able to get behind Jack, and help him give it a real shake in 2023 is epic.
”Initially discussions with Jack revolved around a more traditional sponsorship deal, but after sharing a few beers together down at Gage Roads Freo last year we both got pretty excited about how a longer term partnership might work, and so taking some ownership in the parent company Good Drinks Australia made a lot of sense.”
Last year was massive for Robinson, a Margaret River local, finishing third in the WSL title race with back-to-back wins at the Margaret River Pro and Quicksilver Pro G-Land.