By Amy Looker

Cracka Wines founder, Dean Taylor, has hosted an exclusive launch event in Sydney to introduce the Cracka Wines concept to media ahead of its first official auction on Monday (Sep 27).

Cracka Wines is an innovative new wine auction website that allows both trade and consumers access to a range of top Australian wines.

The company is the brainchild of Wine Ark founder, Dean Taylor, and digital media guru, Shane Pettiona.

Well-known wine identity, Angus Hughson, heads the start-up’s wine selection panel, ensuring only the best wines are offered for sale as well as pulling together wine editorial content that will be a feature of the site.

In addition, Andrew Graham, a WCA Wine Journalism ‘Young Gun’, lends a hand as the social media manager, who will taste and ‘tweet’ his way through all the Cracka brands.

Cracka is committed to not selling cleanskins, out of condition, faulty or bulk wines.

Coriole (McLaren Vale), Curly Flat (Macedon Ranges), De Bortoli (Yarra Valley), Howard Park (Margaret River), Hungerford Hill (Hunter Valley), Kaesler (Barossa Valley) and Leasingham (Clare Valley) are some of the wineries that have already signed up.

Click on the video below to hear Dean Taylor explain how Cracka Wine's auction process will work.

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The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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