By Amy Looker
One of Australia's leading online retailers has expanded its offer to wine after its acquisition of a wine site, vinomofo.com.
The CatchOfTheDay group, which also owns group buying site scoopon.com.au and online grocery retailer, groceryrun.com.au, has acquired a majority shareholding in vinomofo.com, which was established 12 months ago.
Vinomofo.com, run by Andre Eikmeier and Justin Dry, currently has over 30,000 active subscribers and established supply relationships with over 200 of Australia's leading producers, ensuring a broad range of wines at various price points.
The investment and partnership is part of CatchOfTheDay group's strategy of building a portfolio of sector-leading ecommerce brands across niche categories.
"We wanted to shake up the wine category with something fresh and exciting and were very impressed with Vinomofo's take on the space, with a daily deal site that brings together expert recommendations and carefully curated wine deals at amazing prices," said Gabby Leibovich, co-founder of the CatchOfTheDay.
"Andre and Justin not only have an incredible understanding of wine and the sector, they also understand the online world and what it takes to build a successful business in this space."