By Annette Shailer, editor Beer and Brewer
US brewery, Oskar Blues, has partnered with Phoenix Beers to bring its core range to the Southern Hemisphere for the first time.
Hitting the Australian market in July, the initial range will include; Dale’s Pale Ale, Mama’s Little Yella Pils, Pinner Throwback IPA, Oskar Blues IPA, Old Chub Scotch Ale and Beerito Mexican Lager.
The beers will predominantly be sold in cans but there will also be draft available in one-way kegs.
“We feel that our cans and kegs of American craft-brewed flavour will be a great fit for the Aussies, and considering that our newest IPA – Oskar Blues IPA – is made with all-Australian hops from Bushy Park Estates in Tasmania and Rostrevor Farms in Victoria, we think that the timing couldn’t be any better. It’s like a homecoming…for our hops,” said Tim Matthews, Oskar Blues director of brewing operations.
Phoenix Beers will hold launch events across the country to celebrate Oskar Blues beers being available for Aussies to enjoy on a regular basis. Details on these events will be finalised and announced via social media in coming weeks.
Oskar Blues plans to enter an additional six-seven international markets this year, and will be announcing more in the coming months.