South Australian Riverland winery, Oxford Landing, has announced the March launch of a new collection of wines, proudly introducing Riverlife by Oxford Landing.

The Riverlife collection is inspired by the Riverland area it calls home, and is targeted at younger adult consumers looking for fun, lifestyle and flavour driven wines. It consists of three wines – Wake Making Moscato, Sun Chasing Pinot Grigio and Star Gazing Juicy Red – all of which come alive with augmented reality (AR) labels.

Senior Marketing Manager, Carolyn Macleod, describes how the collection is inspired by the lifeblood of the community, the Murray River, and said: “Riverlife by Oxford Landing is all about days spent basking in the sun, making waves on the water, or a peaceful kayak along the bank, balmy evenings and wide-open skies. The peaceful sounds of the river beneath the cyclic calls of wildlife.”

The eye-catching and energetic labels of Riverlife by Oxford Landing are designed by local artist, Ant Candish, and illustrate native flora and fauna of the area. The AR capability on these labels adds extra engagement for consumers, helping them to learn about Oxford Landing’s important sustainability initiatives.

For more information, contact Samuel Smith & Son or 1300 615 072

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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