Paramount Liquor has farewelled winter with a Dark Spirits masterclass at Melbourne Gaol, aimed at educating drinkers about dark spirits both alcoholic and supernatural.

The event was the first delivered by Paramount’s Evolution rewards Program, which is aiming to help Paramount realise its vision of creating the best food and drink culture in the world and to be Australia’s most innovative service-driven beverage wholesaler.

“We are thrilled to have hosted a successful event that helps connect and educate the industry, as well as support our loyal customers and suppliers. We are beyond excited to see the on-premise booming once again and we look forward to hosting more events in the future,” said Nathan and Leigh Rowe, Paramount Liquor Directors.

The whisky category was represented by Glendronach, Glen Grant, Glenfiddic, Nikka and Starward. Buffalo Trace, High West, Jack Daniel’s, Sazerac Rye, The Sexton Single Malt Irish and Westward Whiskey also featured during the evening. Dark spirits aren’t limited to drams – Patrón Anejo and Reposado Tequila and The Kraken Black Spiced Rum were also included in the program whilst Fever-Tree’s Ginger Beer, Ginger Ale, Spiced Orange Ginger Beer and new Distillers Cola provided the perfect mixers. Balter XPA and Pirate Life South Coast, as well as some limited editions featured to create the perfect boilermaker combinations.

Guests at the event were treated to signature cocktails from Barangaroo House in Sydney who created the Dovetail cocktail showcasing Patrón Reposado, Lynchburg Lemonade crafted with Jack Daniel’s Bonded by the team at Memphis Slims in Adelaide and Dark Remedy created with Starward Two-Fold whisky by The Elysian in Melbourne.

Paramount’s Evolution Rewards Program is an industry first loyalty program and was developed in response to customer feedback. When venues become a Paramount customer, they will automatically be enrolled into the program and earn points for every dollar spent. Customers can then redeem your points on members-only vouchers, barware, merchandise and training as well as events and experiences.  

See pictures from the event below:

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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