By James Atkinson

Victoria-based wholesaler Paramount Liquor has launched Artisan Handcrafted, a proprietary agency that will distribute its own exclusive portfolio of spirits.

Artisan Handcrafted is headed up by sales director Georgina Wright, with the backing of Paramount Liquor’s Mark Rowe and his two sons Nathan and Leigh.

The portfolio of carefully selected brands includes several boutique brands out of the US, such as Whistle Pig Straight Rye Whiskey, Chattanooga Whiskey (pictured) and Bib and Tucker’s Small Batch Bourbon.

Other products include Atlantico Rum from the Dominican Republic and two New Zealand products, Fiordland Blue Duck Rare Vodka and Chatham Island Black Robin Rare Gin.

Rounding out the spirits categories are Royal Dragon Emperor Vodka from Russia and Edgerton’s Original Pink Gin (pictured) from London.

The products will be distributed nationally by Paramount's affiliate wholesalers in the NILWA alliance.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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