Online Melbourne bar, pub and club directory,, today launched a national function venues directory called PartyStar, which will feature function rooms from venues in all of Australia’s capital cities. Mario Moeller, Editor,, says PartyStar promotes the function rooms as a collective directory and forwards enquiries directly to the venues.

“Australia’s hospitality industry has so many great venues on offer but limited advertising budgets means they’re largely invisible.

 “Over the past two years, our online research and software development program has given us an acute understanding of what Australia’s punters are looking for.

“We’ve built a site that responds to market demand for seamless service and honest descriptions of venues, all searchable in useful categories.

“Site analytics will enable venue owners to better understand the market, tailoring their marketing and venue offer accordingly.”

PartyStar features high-resolution photos on pubs, bars and clubs. A filtering system allows users to quickly pinpoint venues that fit their geographic area, budget or expected number of guests.

The format was first set up in central Melbourne, where within 24 months nearly one-fifth of all inner-city venues had began to rely on the directory to increase their function bookings. Mr Moeller says the directory is a niche product filling a gaping void in the function landscape.

“We connect those looking to throw a smaller 21st or similar event in a space that fits their wallet and personality,” Mr Moeller said.

“As the recession bites, PartyStar means punters or venues on a tight budget can stop worrying and keep partying.”

Mr Moeller attributes early success to the philosophy of giving all venues a fair go, no matter how small. Venues owners are given a generous free trial period to assess if new business has come their way; those that underperform are given advice on how to improve their presence. 

"As we operate an annual subscription model, we are in it for the long haul with venues. Their success is our success," says Moeller.

Venues can begin their free trial by registering at has been running for 10 years. It has achieved numerous national Hitwise industry ranking awards and is the most comprehensive list of pubs, bars and nightclubs in Melbourne.

Web links
PartyStar (National) Function Venues Directory: (Melbourne) Function Venues Directory:

Contact for more information
Mario Moeller, Editor, tel: (03) 9016 3604

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

Leave a comment

Your email address will not be published. Required fields are marked *