Max Gawn, captain of the Melbourne Football Club, has been announced as the official ambassador for Pepperjack, as a part of the brand’s partnership with the AFL for the 2023 season.

Gawn, who led Melbourne to its first premiership in over 50 years in 2021, commented on his appointment to the role, comparing the two worlds of AFL and wine.

“I’m so excited to be pairing two of my favourite things, footy and wine, thanks to Pepperjack. Bold and honest just like the Dees, it is my guest of choice for any occasion,” the Melbourne Captain said.

“It’s a well-known crowd favourite and always goes down well with footy, friends or a night in with my family. My favourite varietal would have to be the Barossa Shiraz.”

Ben Culligan, Treasury Premium Brands’ Director of Marketing & Category, said he was delighted for the brand to be partnering with an icon of the AFL.

“As makers of Australia’s leading Shiraz, Pepperjack is excited to launch its partnership with Max, who is a true character of Australia’s national game, as well as continue to be the official wine of a game that brings people together.

“Max is one of the standout characters of the AFL. His warm and relaxed nature mixed with his honest and courageous leadership abilities encompasses the Pepperjack brand, making him the perfect ambassador,” Culligan continued.

2023 will mark Pepperjack’s second consecutive year as the Official Wine of the AFL, and Culligan expressed the company’s pride at working with the league.

“Pepperjack is also proud to partner with Australia’s national game for the second year in a row, as the official wine of the AFL. Pepperjack is centred around creating quality wine to be enjoyed with others and we are looking forward to sharing this once again with footy fans across the country in the 2023 Toyota AFL season and beyond,” he said.

As a part of this partnership, the content series ‘Friday Night Knock Offs’ (sponsored by Pepperjack) will be continued by the AFL, with former Carlton and Western Sydney Giants player Dylan Buckley in the host’s chair. This series will air at 4:30pm every Friday, featuring a new guest character each week – discussing football, and their life.

“The weekly content series perfectly aligns to Pepperjack whilst also providing footy fans with an engaging series to celebrate the week that was over a glass of wine and anticipate the weekend of footy ahead,” concluded Culligan.

Photo by Morgan Hancock/Getty Images for TLA

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