By Amy Looker
Pernod Ricard Australia (PRA) has made some recent shifts across its Sydney-based marketing team.
Formerly focused on spirits and the Absolut brand, Monique Farrow has taken up the role of Trade Activation Manager – Wine, for Pernod Ricard Australia.
Farrow has worked in the liquor industry for over 20 years, working across both wine and spirits portfolios for various companies, and has diverse experience working across a number of channels including retail, on-premise, national accounts, and travel retail.
PRA has also appointed Jessica Norris to the role of Marketing Manager – Spirits.
An internal move, Jessica previously held the position of Consumer Insight Manager and was instrumental in developing the innovation capability of PRA.
Norris joined the company in 2008 in consumer insights, both in Australia and the UK and previously held various roles in research, marketing and media.
In her new role she will be responsible for the overall strategic direction of the Pernod Ricard Australia spirit brands and is accountable for a portfolio including Absolut, Chivas Regal, Jameson, Malibu and Havana.
Norris replaces Gwenola Hanaut who has been appointed Strategic Projects Marketing Manager for Premium Wine Brands based in Australia.