By Amelia Ball

Pernod Ricard could be in the process of selling its Wild Turkey brand to Italian company, Gruppo Campari, according to international reports released today.

A spokesperson for Pernod Ricard Australia was unable to comment on the reports, but the Wall Street Journal has cited the sale figure at US$575m. 

Reports also suggest an announcement on the sale could be made as early as next week, which could see Pernod Ricard handing over the Kentucky whisky it has held in its portfolio for almost 30 years.

It comes on the back of a lot of movement for Pernod Ricard, which last year acquired the V&S portfolio that includes Absolut vodka, and has since sold off several brands, including Stolichnaya vodka.

Campari, which makes SKYY vodka, makes a number of whiskeys but it does not have a bourbon in its stable of products.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

Leave a comment

Your email address will not be published. Required fields are marked *