Peroni Nastro Azzurro 0.0% has announced a new multi-year global partnership with Ferrari that will see the two premium Italian brands elevate the racing experience for motorsport fans, with Peroni working alongside Scuderia Ferrari and Ferrari Challenge Trofeo Pirelli.

Honouring the inaugural year of the partnership, Peroni Nastro Azzurro 0.0% has unveiled a limited-edition product run of Tifosi Nastro Azzurro 0.0%, a crisp and refreshing beer with zero alcohol content.

With 2,024 bespoke bottles being produced and individually numbered, the collector’s item represents the visual identities of both brands and will be available to Scuderia Ferrari fans in Australia, USA, United Kingdom, Ireland, Italy, Canada, Singapore and Romania.

Paolo Lanzarotti, Chief Executive Officer at Asahi Europe & International, which owns Peroni, spoke about the new partnership and limited-edition release, which supports Asahi Europe & International’s ambition to have 20 per cent of its portfolio comprised of alcohol-free products by 2030.

“We are incredibly proud to launch our new global partnership with Ferrari. Through this partnership, we intend to elevate every moment for the fans who make this sport so special and who embody the very passion and flair so pivotal to both Peroni Nastro Azzurro 0.0% and Ferrari.

“Launching with our limited-edition Tifosi Nastro Azzurro 0.0% bottles, we are beginning this partnership exactly as we mean to go on – a celebration of and collaboration with the fans.”

The partnership is celebrated with the release of a short film, The Brake In, which follows Scuderia Ferrari team drivers Charles Leclerc and Carlos Sainz as they journey to the Birra Peroni brewery and navigate obstacles to unveil the limited-edition product.

The campaign will be supported through various touchpoints, such as the visible branding of Peroni Nastro Azzurro 0.0% on the Scuderia Ferrari cars and driver uniforms, a social media campaign providing special access to the team, and branding touchpoints across the Ferrari Challenge Trofeo Pirelli series events.

Frédéric Vasseur, Team Principal at Scuderia Ferrari said: “We are very pleased to announce the partnership between Scuderia Ferrari and Peroni Nastro Azzurro 0.0%. Having both brands visible in the blue riband category of motorsport contributes to ensuring strong visibility for Italy on the world stage.

“Our two great companies have many values in common, such as an eye for detail and style, as well as an ability to combine tradition and innovation in our respective fields. I’m looking forward to our collaboration with Peroni Nastro Azzurro 0.0%, which I’m sure will prove to be a great success for both parties.”

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