By Rebecca Harris
Leading Italian lager Peroni Nastro Azzurro are about to join the growing ‘pop-up’ bar trend, opening their own limited edition bar this Wednesday (Oct 20).
Located in Darlinghurst, the Momenti Peroni bar will have an Italian theme, offering traditional Italian ‘aperitivo’ food alongside iconic Peronis and low-carb Peroni Leggera. Remaining open until December 19, the bar will also feature Italian designer furniture, having formed a partnership with Italian designer Antonio Berardi.
“Peroni is Italian style,” said Pacific Beverages marketing director Paul Gloster.
“Creating a stylish premium experience dedicated to traditions such as aperitivo is a new and innovative way for us to communicate the essence of who we are. We see Momenti Peroni bringing all the parts of Peroni together in one place at the same time, demonstrating to other outlets ways of activating concepts such as aperitivo.”
A window teaser display has been featured in the bar prior to its opening, featuring a Peroni bottle, TVC ad display, and a scooter.