Athletic Brewing Co, the popular US non-alc beer, which currently has around 50 per cent of America’s craft non-alcoholic beer market has launched in Australia with two of its most popular beers.
Athletic’s Upside Dawn Golden Ale and Run Wild IPA are now available in Australia, selling for $19.99 per six-pack. Athletic Brewing Co. has been creating non-alcoholic beer since 2017 and was the first brewery and tap room fully devoted to the production of non-alcoholic craft beer in the US.
Both the Run Wild IPA and Upside Dawn Golden Ale have won numerous awards in the US Open Beer Championships, World Beer Awards and the International Beer Challenge.
The Athletic Brewing Co said: “We believe that people shouldn’t have to sacrifice their ability to be healthy and active to enjoy great beer, which is why we created an innovative lineup of refreshing, non-alcoholic options. We craft the intricate recipes using only pure, all-natural ingredients in small batches at our custom, state-of-the-art brewery.
“We want to bring their ‘Without Compromise’ movement to the Australian market, giving craft beer lovers high quality, non-alcoholic beer options.”
Athletic is backed by sports stars including JJ Watt and chef David Chang and is hoping to bring its ‘Two for the Trails’ program, which sees two per cent of sales donated to the support and maintenance of active spaces to Australia as well.