By Amy Looker, editor National Liquor News
Treasury Wine Estates (TWE) has picked up an award for its ‘Discover the Taste of Australia’ point of sale promotion.
Developed in conjunction with TWE by Creative Instore Solutions, the ‘Discover the Taste of Australia’ campaign featured in-store barrel displays that retailers could tailor to promote different ranges across the TWE portfolio.
The success of the campaign saw it win gold in the Permanent Liquor Retailers Category at the annual POPAI ANZ Marketing at Retail Awards 2014, which was held at Sydney’s Hilton Hotel late last week.
“The TWE barrel island, which is 360-degree shopable, allowed the retailers the flexibility to own the promotion based on relevance to their shopper demographic and was clearly a winner in the eyes of the judging peers," said Creative Instore Solutions CEO Deane Hubball.