The Red Lion Hotel in Ballarat VIC, popular for its stylish a-la-carte bistro, sporty TAB and the lively cafe, was recently in the market for an alternative Point of Sale and Management solution to help with their promotions and marketing activities.
Owner, David Canny was impressed with the PLU free stock management and unmatched loyalty and marketing tools that Vectron’s POS solution had to offer.
“The ability to run targeted promotions and create bar coded vouchers tied to on-the-spot purchases or memberships is something we have been searching for. The integrated member database allows this and backed with powerful reporting, the loyalty module is incredibly impressive.” – David Canny.
Vouchers or loyalty cards are pre-programmed with drinks, meals, discounts and points, giving you great flexibility with the kind of promo you want to run, whether product based, value based or even tied to patrons’ monthly spend. The member database sits within the software and provides a number of tracking options such as visits, preferences, birthdays, etc so that you can target your promos effectively. Fully automated, the issue of vouchers is triggered by pre fed system data, leaving no room for human error or misuse.
“Even I wouldn’t be able to give out a free drink or a discount without a valid voucher; the system simply wouldn’t let me. It is foolproof,” beamed a very happy David. 
The Bar-Hotel software can be teamed up with Vectron’s stylish, robust terminals, or can run on existing compatible hardware. With no upfront software fees and a modest subscription, upgrading from your current system has never been easier. You can also add a second screen facing your customer to help up-sell and promote profitable items.
“We thought we had the best, but we kept an open mind and had a look at what Vectron had to offer. What we saw was expert functionality, tightest control and honest service.” concludes David.
Call us on 1300 530 509, write to for all things POS. With offices across Australia, we can help tailor a solution perfectly suited to your venue.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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