By Annette Shailer
Wine communications agency Lindsay May PR has been appointed Wine Australia’s media contact for the UK.
It is the first PR signing to cater for Wine Australia’s UK market and will focus on communication and creating brand awareness in the region, with the marketing activities to stay in-house.
This comes on the back of last month’s restructuring of the Australian Wine and Brandy Corporation (AWBC) Board, with appointments announced by the Minister for Agriculture, Fisheries and Forestry, The Hon Tony Bourke.
“The board members bring a range of experience to the role and will help the Australian wine industry consolidate after a period of strength growth,” Bourke said.