By Amy Looker, editor – National Liquor News
Brown Brothers is making a push for premiumisation in the Moscato category with the release of two new wines.
Brown Brothers Moscato White Gold and Moscato Rose Gold are positioned as a premium Moscato offering for consumers who are wanting to trade up from their usual Moscato.
“The new Moscato White Gold and Moscato Rose Gold are luxurious in every sense – from their unique bottle shape and the labels’ dominantly pearl colorings with hints of gold foil. This is further extended with beautiful hints of white magnolia flowers to create a truly elegant, delicate and feminine experience,” said Brown Brothers brand manager, Katherine Brown.
“At least a third of consumers are happy to pay more to drink fruity wines for special occasions – but until now, the Moscato consumer has had no product to spoil herself and her friends with. The Moscato Gold range is perfect for celebrations, gifts or just that special night in.”
Brown Brothers Moscato White Gold and Moscato Rose Gold will hit shelves at the start of October with an RRP of $24.90.
The launch will be supported in-store by an extensive point-of-sale suite that includes gifting options, wobblers and header cards.