A new partnership between Finlandia and Proof Drinks Australia will see the company exclusively distribute the vodka in Australia.
Proof Drinks UK already distributes Finlandia but the local deal will add to the Australian company’s stable of brands such as Monnet Cognac, Sunshine & Sons gin and Cut rum.
Proof Drinks Australia MD, Drew Doty, said partnership will continue to bring one of the world’s most iconic and premium vodka brands to Australian consumers.
“We are thrilled to be entering into this exciting partnership with Finlandia vodka, a brand that represents the perfect balance of quality and heritage,” Doty said.
“With its unparalleled taste and premium reputation, we are confident that Finlandia will continue to be a favourite among Australian vodka drinkers.
“We look forward to a successful and long-lasting partnership.”
Doty added: “This is an incredible opportunity to support Finlandia’s exceptional product to our customers in Australia.”
Finlandia vodka is crafted with pure glacial water and six-row barley in Finland and currently has annual production volumes of 2.7 million cases globally.
In 2024, data from the best performing categories in Australia’s pubs, clubs and bars showed vodka was the category leader, accounting for one-third of spirits sales on-premise.
Vodka’s versatility for making cocktails and the huge growth of the RTD sector has contributed to its sustained popularity.
Finlandia was sold last year by Brown-Forman Corp for $323m after the company reached an agreement to sell the brand to Coca-Cola HBC AG.
Proof Drinks Australia has been operating since 2021 as a joint venture with Proof Drinks UK after being launched by a number of industry veterans as a distributor specialising in importing brands from around the world.