By Ian Neubauer

A spokesperson for Foxtel denied the company had agreed to broadcast a reality TV show on the rise and fall of Mark Alexander-Erber’s Pubboy group.

“We’ve been pitched a series. That’s where it begins and ends,” said Foxtel general manager – program publicity, Jamie Campbell.

Alexander-Erber, the muscular tattoo-covered entrepreneur who once featured in BRW’s Young Rich List, told TheShout early this month his show was scheduled to broadcast on Foxtel’s Fox 8 channel in June.

Nor did he mention the $20 million in outstanding debt that reportedly forced the sale of Pubboy’s eight remaining NSW pubs. Rather, Alexander-Erber claimed he was selling to raise capital for diversification of the Pubboy brand name into media, consultation, beer, energy drinks, clothing and other merchandise.

A clip from the show published on youtube shows behind-the-scenes footage of Alexander-Erber and his employees running the company that raked in more than $13 million profit in 2005 and was at the time considered one of the most dynamic companies in Australia.

“It was all about foresight and visualisation and affirmations and really knowing where I wanted to be and I could see it clearly back then,” Alexander-Erber says on a voiceover accompanying the clip.

“The truth is there is no secret… it comes down to so many things and I have been doing this since I was 15 years old. It’s simply about believing in yourself.” 

Alexander-Erber could not be reached for comment today.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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