Tasmania wine

Cellar door visitation is increasing in Tasmania, with the latest Tasmanian Tourism Statistics report highlighting that more than 300,000 interstate and international visitors called into a cellar door on the island in the year up to June 2023.

It’s the first time that reported cellar door visitation has exceeded 300,000 people, with the report also stating that this segment of visitors spends 40 per cent more than other visitors to Tasmania and representing 24 per cent of all visitors.

Wine Tasmania CEO Sheralee Davies referenced this new data in releasing the new 2024 Tasmanian Wine Trails publication.

“Tasmanian cellar doors continue to attract more interstate and international wine lovers every year. This is the highest number of recorded visitors, reflecting the ever-increasing global demand and interest in our exceptional wines,” Davies said.

“When these high value visitors travel to Tasmania, they spend time in our regional areas, enjoying our broader hospitality and tourism offerings and everything this amazing island has to offer.

“With exceptional quality but reduced wine availability in 2023 (courtesy of Mother Nature), visiting Tasmania and its cellar doors is the best way for people to experience the depth and diversity of our wines, with some wine producers reserving their most sought-after wines exclusively for cellar door visitors.”

The Tasmanian Wine Trails publication is a free guide to the island’s best wine experiences and complementary activities. It is released as a printed A5 publication, an interactive online version and a condensed A3 map, reaching a combined audience of more than 180,000.

The Tasmanian Wine Trails publication profiles four geographic areas – the North West, Tamar Valley, East Coast and Southern Wine Trails, with information on key cellar doors and complementary experiences along each trail.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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