Breweries, importers and distributors of all sizes will be able to reach key decision-makers, buyers and new consumers when the Beer & Brewer Expo returns to Melbourne next month.
Free entry for trade members will also provide networking opportunities and the chance to catch up on current market developments, and attend targeted seminars on building business.
The Beer & Brewer Expo will be held this year at Federation Square from Thursday, May 20, to Saturday, May 22, with trade-only events kicking it off.
Coinciding with the Australian International Beer Awards (AIBA), the expo will again unite the brewing community with keen beer-lovers who want to learn more about beer production and meet the people behind it.
Trade-only seminars will be aimed at all sides of the liquor and hospitality businesses, with topics including building beer lists, how to buy, sell and taste beer, starting a brewery and building a brand.
The half-hour forums will be held in The Atrium at Federation Square on Thursday, May 20, and Young & Jackson Hotel across the road on Friday, May 21, from 11am to 4pm on both days.
From ales to bocks, porters to wheat beers, IPAs and beyond, visitors will sample the many unique brews and talk to the teams behind the stands. This offers the opportunity to field feedback and questions direct with the trade and consumers, which ideally converts to more sales, stockists, exposure and, ultimately, brand growth.
Dan Murphy’s is continuing its support of the expo as the major sponsor, and other sponsors include BREW Cellar, Chang and Coopers.
Exhibitors and sponsors can also take advantage of the discounted accommodation on offer over the expo through official accommodation partners The Swanston Hotel Grand Mercure and Mercure Welcome Melbourne.
A strong focus on RSA will be ensured throughout the expo with 50ml, 100ml and 200ml beer samples offered, along with food and public transport options for the CBD location.
Register now for free entry by clicking here.
For more details, click here or contact Beer & Brewer’s David Lipman on 0415 081 285 or email@example.com.