Taking place in Adelaide on 27 March, the Wine Communicators of Australia (WCA) Wine Growth Summit will assist wine brands in building growth strategies in international markets.
The one-day conference at the Adelaide Convention Centre will provide a platform for industry leaders to share their collective knowledge of expanding in the international market. The summit will focus on established export markets such as the UK, USA and Canada, as well as growing and emerging markets such as New Zealand, Korea, Japan, Singapore, Malaysia and other South East Asian markets.
Attendees will gain insights into global consumer trends, identify what consumers want from Australian brand, build confidence in business growth planning, and network with other professionals in the export space.
The program is currently in development, with a speakers list to be released soon. The summit will be split into six key sessions on the topics of markets, channels, category diversification, growth marketing, and attracting the premium wine traveller.
The summit is aimed towards wine brands of any size, which have a focus on growing revenue through export opportunities. WCA encourages a broad range of industry professionals to attend the summit, including business owners, wine professionals, export managers, business leaders, winemakers, marketers, wineries, cellar door teams, brand managers and operators.