By Andy Young
Premium Swedish cider brand Rekorderlig is looking to once again push the cider category, this time with the launch of three new cider cocktailswhich will be released in cans.
Developed after working with bartenders around the world, the range will come in slim 250ml cans combine Rekorderlig Cider with spirits and other ingredients.
Rekorderlig marketing manager, Nikki Langford, said: “We’ve all experienced the global cocktail revolution, seen the move to pre-batched drinks and the development of a new wave of beautiful and creative cans.
“At Rekorderlig we see a big opportunity to bring all of these trends together with the launch of our Cider Cocktails.”
The new 5.5 per cent abv range includes three flavours: Passionfruit Gimlet, a citrusy blend of Rekorderlig Passionfruit cider, gin and a hint of lime; Wild Berries Bramble, a fruity mix of white rum and Wild Berries Cider; and Swedish Punch, a citrusy-sweet fruit punch with flavours of mint, lime and elderflower blended with Rekorderlig Strawberry & Lime Cider and vodka.
The cocktails are available now and will be supported throughout the summer with a full above-the-line advertising campaign which will include outdoor, social, digital and PR. Rekorderlig has also said that it will be investing in providing both on- and off-premise venues with a program of sampling, trial mechanics and merchandising solutions.