By James Atkinson

Industry speculation that cider sensation Rekorderlig could be set for a change in distribution arrangements is far wide of the mark, according to the brand's current distributor, Red Island Group.

Rekorderlig has been a runaway success under Red Island's management and according to some industry sources, has found its way onto the radar of beverage giant Coca-Cola Amatil.

But Red Island director Patrick Alé told TheShout that speculation around the future of the country's fastest growing cider brand is nothing new.

"That's been floating around since we started," he said.

"But we've got a really strong relationship with the guys at Rekorderlig and we've got plenty of life on our agreement."

Alé said Red Island is busily focusing on growing the Rekorderlig brand and has recently launched a new flavour, orange and ginger.

"We're looking to expand it further in the new year."

Red Island was appointed as the Australia and New Zealand sales partner for Rekorderlig by the brand's global rights holder, the UK-based Chilli Marketing.

The director of Chilli Marketing in Australia, Christian Barton, told TheShout that Rekorderlig is staying with Red Island, and any reports to the contrary are nothing more than rumour.

He said the details of the expiration of the contract are confidential.

Coca-Cola Amatil director of media and public affairs, Sally Loane told TheShout: "We don't comment on market or media speculation."

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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