By James Atkinson
Most retail liquor stores are over-represented on wine, according to Tim Salt, managing director of spirits supplier Diageo Australia.
In comments that may raise hackles among wine suppliers, Salt said the excessive amount of facings devoted to wine are "confusing" consumers.
"And I think the capital that's tied up in that stock is massive," he said.
"I think they [retailers] can do more to change their mix of products in store – our job is to try and help create a story which allows them to understand what we want to do and why and get them to want to shift in that way," he said.
"Unless their business grows, our business won't grow. Our job is to try and unlock growth for them and have them feel that Diageo can actually create opportunities for them ahead of any other supplier."
See the November edition of National Liquor News for a full interview with Tim Salt.