By Andy Young

Icelandic vodka Reyka, is challenging bartenders to "think outside the box" and win a trip to Iceland to take part in the Icelandic Bartender experience.

Created in Iceland's first vodka distillery, Reyka has recently made its way to Australia and this competition is designed to celebrate the vodka's "inventive spirit".

Joe Petch, global brand ambassador for Reyka Vodka, will be in Sydney and Melbourne late March – early April to educate bartenders about the innovative and ingenious spirit of Iceland. 

Petch has created contraptions such as the Perfect Vodka Martini Dispenser (which chills liquid to -18 degrees) and more recently, the Chainsaw Cocktail Shaker to perfectly shake 10 Reyka Ramos Fizz cocktails in 25 seconds.  

During his visit Joe will be promoting the "Creative Contrast" cocktail competition where Reyka is challenging bartenders to think outside of the box and create unconventional connections.  

"Iceland is a land of many contrasts, from the vast glaciers, to the volcanic lava beds; summers of endless sunlight are followed by winters filled with darkness," said Petch.

"We challenge [bartenders] to create a Reyka vodka cocktail showing a juxtaposition (and justify why the contrast works), to win a place in the Icelandic Bartender experience."

Bartenders in Sydney and Melbourne can visit to find out how to submit their entry into the competition, entries close 10th April 2015.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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