Rocks Brewing Co has teamed up with Hunter Valley cider producer Tilse’s to help distribute the brand in the Sydney market.
Tilse’s Apple Truck Cider is based at a small orchard at the foot of Barrington Tops, in the Upper Hunter Valley area, owned by the Tilse family since 1916.
Apple Truck Cider uses a combination of Red Delicious and Granny Smith apples, grown both in Tilse’s own orchard as well as on the plains around the township of Orange in NSW.
Head of sales for Rocks Brewing, Tim Fishwick, said that the decision to work with Tilse’s allows Rocks to focus on “doing what we do best – making beer”.
“Luke Tilse has been a great supporter of Rocks in the Newcastle market, and we love the fact we’re able to repay the favour by getting his genuine natural ciders to market, both in pack and on tap,” he said.
“We’re looking forward to working with Tilse to build the brand in Sydney. Once it’s established, we’ll definitely be looking at other markets where Apple Truck is not currently available.”
Apple Truck Cider has replaced Rocks Brewing Co’s own cider offering – previously known as Pickpocket – in the portfolio currently offered by the brand.
The Pickpocket brand will be relaunched as a new permanent beer, due to be unveiled in the next few months.