By James Atkinson

Iconic champagne house Moët & Chandon has announced tennis star Roger Federer as its new brand ambassador. 

Moët & Chandon is the official champagne of tennis tournaments including the ATP World Tour and ATP World Tour Finals, the French Open, the Shanghai Masters and the US Open. 

Stéphane Baschiera, president and CEO of Moët & Chandon (pictured left), says the new agreement with Federer has excellent synergies. 

"Roger Federer personifies the glamour of achievement, great generosity and tremendous style values that have been key to our House throughout its long history," he said. [continues below]

Click 'play' above to watch Federer's unveiling

Federer will take centre stage in an upcoming advertising campaign by Moët & Chandon that will be revealed in March next year.

The Shout Team

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