By Deborah Jackson, editor National Liquor News

Rosemount Estate is launching a new ‘Meal Matchers’ range of wines through Liquorland stores nationally, from 15 July.

The range features Rosemount Estate ‘Shiraz & Steak’ 2014 and Rosemount Estate ‘Chardonnay & Chicken’ 2015 with screen printed packaging to create a fun and casual interpretation on the traditional wine label.

The new range places classic food and wine pairings on the front of the bottles to give consumers an easy choice for a wine match with meals.

Tasha Harp, Rosemount Estate marketing manager Australia and New Zealand, said the Meal Matchers range is made with everyday meals in mind.

“It offers the quality of wines made with the care and attention of the Rosemount Estate winemaking team, but what is usually hidden on the back label, the tasting note for the wine and a food pairing suggestion, are instead front and centre,” said Harp.

“With busy lifestyles, shoppers are choosing a number of ‘top up’ shops during the week rather than a well-planned weekly shop. It’s this ‘grab and go’ mentality that this range of wines will appeal to, providing a clear and easy choice that allows wine drinkers to enjoy the simple pleasure of food and wine pairing with everyday meals, rather than having to wait for the formal dinner party occasion.”

The Rosemount Estate Meal Matchers range has an RRP of $12.99.

Do you have a story or a tip for The Shout? Email the editor.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

Leave a comment

Your email address will not be published. Required fields are marked *